The National Theatre has a strong record in building high profile, long-lasting corporate partnerships.

As an expanding organisation committed to digital transformation, sustainability, and social cohesion, there are many exciting opportunities for new partners. We would be delighted to talk to you about how we can meet your business’ needs.

Our bespoke collaborations with companies such as American Express, Bloomberg Philanthropies and Chanel have been independently shown to generate greater brand appraisal.

The National Theatre is proud that many of our sponsors choose to renew their relationships with us year on year. We aspire to create long-lasting, mutually valuable associations.

Developing All Kinds of Limbo XR, an immersive holographic performance

In 2019, the National Theatre invited 20 attendees at a time to put on VR headsets and immerse themselves in a virtual experience at our home on the South Bank. All Kinds of Limbo was inspired by Andrea Levy’s novel Small Island, which had just debuted on the Olivier Stage, and composer and performer Nubiya Brandon’s own life in limbo as a Black British woman. Audiences moved through musical genres of reggae, grime, classical, and calypso and the experience felt so real and communal, people clapped at the end.

In 2022, the National Theatre partnered with Microsoft to help audiences from around the world take part in this communal performance too, —using a VR headset, a computer, or a mobile device to view it in AR. It’s a unique experience that doesn’t require viewers to leave their homes, yet isn’t simply viewable on-demand. It blends theatrical performance with mixed reality, pushing the boundaries of what it means to “go to the theatre” and raising provocative questions about the places we inhabit.